Enhanced Content

Chapter 1

  1. Sasquatch! Dancing Man
  2. #iranelection Links
  3. Ashton Kutcher on Social Media

Chapter 2

  1. Paranormal Activity
  2. Coca-Cola on Facebook

Chapter 3

  1. Meet the microMAVENS
  2. Ford Fiesta Movement
  3. Best Job in the World
  4. Ford “This is Now” Photo Project
  5. Brands as Microcontent Curators

Chapter 4

  1. The MadV Videos
  2. #blamedrewscancer Links

Chapter 5

  1. B&H Photo-Video
  2. Peter Steiner’s Internet Dog Comic

Chapter 6

  1. @jetblue & Panasonic CES 2009
  2. Best Buy Twelpforce
  3. Susan Boyle
  4. JK Wedding Entrance Dance

Chapter 7

  1. Anil Dash, Twitter Suggested Users
  2. Building Communal Relationships
  3. Walmart Elevenmoms
  4. McDonald’s Moms

Chapter 8

  1. Deltalina
  2. Samsung SSD Awesomeness
  3. J.C. Hutchins “7th Son”
  4. Bare Essentials of Safety
  5. HubSpot Content Marketing

Chapter 9

  1. Lauren Luke “Bleeding Love”
  2. By Lauren Luke Social Presence