microMARKETING

Equal parts marketer and futurist, Greg Verdino is a recognized expert on marketing innovation, emerging media and the social web. Greg works as EVP Strategy at Dachis Group – the world’s largest social business design consultancy. His unique, sometimes controversial, perspectives on media and marketing are presented at gregverdino.com, one of the web’s most influential marketing blogs.

Greg joined Dachis Group through its acquisition of the social media agency Powered. And joined Powered via its acquisition of the conversational marketing consultancy crayon, where he was Chief Strategy Officer and a principal in the business. Before crayon, Greg was VP/Director of Emerging Channels at Digitas, where he and his team advised clients such as American Express, AT&T Wireless and GM on creating compelling brand experiences through emerging platforms such as digital video, mobile, social media, gaming and virtual worlds.

Greg has worked in emerging media and new technologies since 1998 when, as Vice President/General Manager of Arbitron NewMedia, he produced a number of groundbreaking studies in consumer online media usage behavior and the impacts of convergence on traditional media channels.  Prior to getting involved in emerging media, Greg held strategic marketing and sales positions at Akamai Technologies, Loudeye, Globix Corporation and ROO Online Broadcast Network (now KIT Digital). Greg began his career as an advertising executive at Wunderman, Blau Marketing Technologies, Saatchi & Saatchi and Geer DuBois.

In addition to blogging, Greg has written for MediaPost’s OMMA magazine, iMedia Connection and MarketingProfs.com. He has been profiled in and quoted by a wide variety of business and news media including Advertising Age, Adweek, BusinessWeek, Forbes, New York Times, Newsday and the Wall Street Journal.

Greg is a highly sought after speaker who has given speeches, led panel discussions and presented webinars at dozens of corporate and association events over the past ten years. His conference appearances include Advertising Week NYC, Blog World & New Media Expo, Brand ManageCamp, Custom Content Conference, DM Days New York, ExpoMarketing 2011 (Bogota, Colombia), Inbound Marketing Summit, MarketingProfs B2B Summit, OMMA  Social, PSFK New York Conference, Social Media Week NY and many others. His corporate audiences have included American Express, Cadbury Schweppes, The Campbell’s Soup Company, The Coca-Cola Company, Cisco Systems, Hershey Parks & Entertainment, Intercontinental Hotel Group, L’Oreal Paris, SunGard and Wachovia.

He is a graduate of Wesleyan University, and currently lives with his fiancee in a pre-Civil War home in Huntington, NY.