"microMARKETING is big. Now anybody can dominate a market. Especially you. So what are you waiting for?"- David Meerman Scott, The New Rules of Marketing & PR
"Makes the case for the death of mass marketing in a compelling way."- Al Ries, co-author, War in the Boardroom
"[Essential] for anyone who has ever had to create a great marketing plan without a million dollar budget or an army of resources."- Rohit Bhargava, SVP, Ogilvy 360 Digital Influence
"Shows how big became passé and proves that in our overhyped society the teeniest push is the way in."- Richard Laermer, CEO, RLM Public Relations
"Filled with fresh strategies for engaging fragmented markets and frazzled customers."- Jill Konrath, best-selling author, SNAP Selling
"Hits the nail on the head: Social media efforts should put a face on the company and not focus on the tools."- Thomas Hoehn, director, interactive marketing, Eastman Kodak Company
"A must-read for anyone in marketing or technology."- Darren Herman, Chief Digital Media Officer, kirshenbaum bond senecal + partners
"Will help businesses move from a fading era of mass marketing to embrace a meaningful genre of micro collaboration that builds macro markets."- Brian Solis, author, Engage and briansolis.com
"Follow Greg’s 7 shifts from mass to micro and you’ll be a micromaven, capturing the attention of your audience, before you know it."- Donna M. Tocci, director, web/new media, Ingersoll Rand

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About the AuthorGreg Verdino

Greg Verdino is vice president of strategy and solutions at Powered, a full service social media agency. With 20 years of experience in online media, advertising, marketing, and technology he has helped clients like American Airlines, American Express, BIC, Coca-Cola, Ford, General Motors, Panasonic and many others evolve their marketing strategies to take advantage of disruptive changes in culture, media and technology. Greg writes a popular and influential marketing blog (www.gregverdino.com), and has been profiled in and quoted by many business and news media, including Advertising Age, Adweek, BusinessWeek, Forbes, The New York Times, Newsday, and The Wall Street Journal. He lives in Huntington, NY.

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