- James E. Grunig and Linda Childers, Guidelines for Measuring Relationships
in Public Relations, Institute for Public Relations Commission on PR
Measurement and Evaluation, Gainesville, FL, 1999 (complete report) - Calandro family Open Letter to Panasonic (as example of communal relationship)
Chapter 1
Chapter 2
Chapter 3
- Meet the microMAVENS
- Ford Fiesta Movement
- Best Job in the World
- Ford “This is Now” Photo Project
- Brands as Microcontent Curators
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
- Deltalina
- Samsung SSD Awesomeness
- J.C. Hutchins “7th Son”
- Bare Essentials of Safety
- HubSpot Content Marketing